What do you & your readers have in common? You're human! * You can easily connect with that. Just take advantage of what science tells us about how the brain processes information to write that information so it is easy for the reader. * The science of clear communication keeps evolving. We all need to keep up. What writing formula unlocks the reader's understanding? Learn to write for how the brain processes information. * Stephens has developed writing guidelines that accommodate the reader’s natural process. Learn how to help readers process information efficiently to accomplish their task. * Only when the readers understand can they act on your call to action. You only persuade them to do what you ask by helping them understand the value to them of doing it.
I also work with professionals to improve other communication skills.