What do you have in common with your readers? You are all human!
You can easily connect with that. Just take advantage of what science tells us about how the brain processes information to write that information so it is easy for the reader.
The science of clear communication keeps evolving. We all need to keep up. What writing formula unlocks the reader's understanding? Learn to write for how the brain processes information.
Stephens has developed writing guidelines that accommodate the reader’s natural process. Learn how to help readers process information efficiently to accomplish their task.
Only when the readers understand can they act on your call to action. You only persuade them to do what you ask by helping them understand the value to them of doing it.
Individual coaching for professionals in any field: 4-8 weeks* of personal support.
Fee $750. If I need to meet with and report back to an employer or supervisor, there is an added fee of $150.
Preparation: I talk with you to identify the writing issues to focus upon.
1 You provide me with samples of your writing. 2 I give you written material to read. 3 I will give you an assignment to analyze an article for its rhetorical purposes. 3 We schedule weekly or bi-weekly meetings of 30 minutes .* 4 After reviewing your sample material, I provide a constructive critique with advice and resources that address your specific needs. 5 You practice new techniques on written material and receive more feedback.